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Junior Content Producer

Level 3

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Course Introduction

This is a Level 3 apprenticeship that takes typically twelve months to complete. A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.

Working to the customer/client brief, they research, prepare and develop the media messaging to maximize audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.

The content they create can be used as part of media, advertising and marketing campaigns. They capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

Junior Content Producers collaborate with designers and developers, using programming languages to create content for the internet, which may include video, images, text (or “copy”) and web pages and social media content. Enthusiasm for technology and creating great online experiences is a must.

Course Delivery and Support


The course combines online learning, classroom training and on-the-job experience to develop real world skills using innovative technology.


We use a virtual learning environment, and candidates must complete all online courses within the portal.

Course duration

12 – 18 Months

5 reasons you should choose Applied Business Academy

You’ll become an expert Content Producer
With us, you’ll learn all you need to know about digital marketing and being a Content Producer
You’ll receive a Junior Content Producer apprenticeship certificate on completion
This certification will boost your CV and improve your employment prospects
You’ll receive comprehensive study material
You’ll also get support from trainers and mentors to achieve your goals.
Live training with real projects
Our course gives you time and opportunities to experiment and learn
Hands-on teaching
Experience is everything – create as you learn and demonstrate your ability

What does it involve?

The programme will be tailored to each client’s needs, and will typically involve:


Monthly workshops with our industry expert ABAcademy tutors


Self-guided learning via our online platform, ABA HUB, with extensive learning resources mapped to the programme


Regular assignments that focus on developing hands-on skills


Monthly and quarterly 1:1 professional coaching sessions with an academy skills coach

Why take this apprenticeship?

This is the age of social media and individuals are striving to make a mark in the digital space. Content is king!

A company’s success is now measured by how many followers they have and the number of shares, likes, comments on their posts – making it a race to achieve digital recognition.

There’s now an ever-increasing need for talented Digital Marketers and Content Producers.

The beauty of an apprenticeship is it combines the best of all worlds – training, experience and a chance to earn. As an apprenticeship you will be employed alongside experienced staff, learning very specific job skills, earning a wage, getting employee benefits and studying to gain an industry recognised digital marketing certification.

Who is this course suitable for?

Anyone in a business who is tasked with planning, producing, and sharing innovative, creative and effective stories across multiple channels to excite and engage consumers or clients.

The programme is designed to ensure that business owners and apprentices deepen their knowledge and understanding of different digital media platforms and gain the key skills to reach their target audiences using the right content strategy for their business.

This includes social channels, video, audio, blogs, creative writing and producing effective presentations. Great story telling is fundamental to all brands and businesses.

You are an ideal apprentice for the role of Junior Content Producer if you are already working in marketing, content/editorial, digital, communications and sales roles.

What will you learn?

Learning will take place around your day job, as you will have access to our online learning platform that can be accessed anytime, anywhere and on any device.

You will learn about:


Planning content strategies


Developing content


Creating and evaluating content


Having a wide understanding of the media industry


Optimizing web content to ensure high search engine rankings


Researching ideas and concepts


Presenting client pitches and proposals

Get ready with a superior advantage for your career

Junior Content Producer apprenticeship course curriculum


Introduction to digital marketing essentials


Content planning and research into digital marketing: The game plan


Content development


Content creation and evaluation including post campaign analysis


Industry awareness and professionalism

Course preview

Junior Content Producer apprenticeship entry requirements


Employers usually set the selection criteria, however it mostly requires you to have GCSEs, A Levels or a Level 2 apprenticeship.


Alternatively, they will consider equivalent qualifications and any relevant work experience.


You may be required to do an aptitude test that has a focus on functional maths.


It will be advantageous if you can explain why you are passionate about digital marketing.

Applied Business Academy Junior Content Producer Apprenticeship outcome

Technical competencies
Interpret the objectives of the client’s/customer’s brief
Research ideas and concepts to meet the brief
Analyze the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
Identify and recommend the appropriate platform/s or channel/s to use for the media campaign
Present ideas, pitches and proposals for creative content to be further developed
Ensure that the content being developed is organised, structured and labeled effectively and in a logical manner that allows for efficient search and retrieval
Storyboard and outline script their ideas for content to be developed
Operate effectively within the production workflow
Obtain media assets for use within content creation
Ensure content is accessible to all end users and language best practice is applied
Develop and maintain effective working relationships with clients, colleagues and suppliers
Understand the user experience to ensure content is focused on maximising engagement
Write and edit copy for use in print and online
Capture images and audio using basic video, still cameras and audio equipment
Use industry standard packages to edit and post produce content
Prepare media assets for use
Manage media assets correctly, within agreed taxonomies and file types
Optimise webpage content to ensure high rankings in search engine results
Use industry standard tools and content management systems to manage content
Assist in hosting message boards and engaging with audiences through social media
Respond to audience feedback in a timely and appropriate manner
Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
Develop, maintain and use professional networks
Develop and maintain own competence and knowledge in specialist areas
Follow health and safety procedures in the workplace
Technical knowledge and understanding
How to identify the commercial drivers for a client/customer
The importance of brand, brand awareness and the intended audience within a brief
How print and digital audiences differ and the different communication styles that could be used
How creative content can be used across channels and platforms
How to work within a budget allocation for a brief
Where content creation fits within a marketing strategy
The applicability of emerging technologies, standards and trends to a campaign
How to select/create a metadata schema to classify content for storage
The different styles of writing that can be used according to the type of campaign
How to establish the appropriate tone of voice for the campaign
How to write text for a non-linear medium
Understand the end-to-end production workflow process and the key stages, and own role within this
The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc.
Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time
A comprehensive grasp of grammar, punctuation and spelling
How to write copy that persuades a person or group or raises brand awareness
How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
How the editing approach affects the production of the content
How to identify and manipulate media assets from various sources
How to securely store and access media assets
How to archive, conserve and preserve images
How to use search-engine optimisation techniques
How to publish web pages using mark-up and style sheets
How to segment and understand audiences
How to gather data to evaluate the success of the campaign against the client/ customer objectives
The culture of creative media organisations
Commercial pressures, project deadlines and organisational working practices
How to manage and market their own skills and services
Underpinning skills, attitudes and behaviour
A passion for creating content for creative and digital media
An ability to work effectively both individually and collaboratively as part of a team
The ability to build and maintain positive relationships with customers
A strong work ethic and commitment in order to meet the standards required
Recognition and compliance with equality and diversity in the workplace

Expected job roles

They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Finance options

Wherever possible our training is tailored to your needs. The cost of our training programs depend on the course(s) you choose and varies according to duration and breadth. We have a number of payment options available to ensure the cost of training is affordable and can accommodate your other financial commitments. Common ways people fund their training include:

Funding and grants

There may be the opportunity to apply for grants that can help towards the cost of training. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by the ESFA. We recommend you speak to our course advisor to discuss your requirements further.

For individuals

You have an excellent opportunity to qualify for free funding that can help towards the cost of the training.

All schemes will have different terms and conditions that will need to be met in order to qualify for the funding options and these are managed by the ESFA in partnership with the training providers.

We recommend you speak to our course advisor to discuss your requirements further and find the best funding options available to you. They can check if you qualify for this free training.

How we can help:


Provide tailored personnel letters


Communicate with finance departments to arrange payment options (upfront or payment plans*)


*Terms and conditions apply.

Speak to a course advisor for full information on the options available to you

For businesses

If you are a small company and would like to train your staff, please speak to one of our advisors to find out the funding options available to you.

For large businesses, we recommend speaking to one of our consultants to discuss how funding can be utilized to upskill your existing staff at no cost.

Professional recognition with Applied Business Academy


On completion of your apprenticeship you will be certified to join the Register of IT Technicians.


Completion of this apprenticeship would allow you access to join as an associate membership of BCS.

Get ready for a promising career in the top industries








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