Junior Content Producer 2020-07-07T12:10:23+00:00

About Junior Content Producer – Level 3

12 - 18 Months

Levy and non-levy funding options

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Course Introduction

This is a level 3 apprenticeship that takes typically 12 months to complete. A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.

Course Delivery and Support

How to be the most sought out Junior Content Producer Apprentice?

Also save upto 100% through funding

5 Reasons you should choose


The programme will be ‘built to fit’ each client’s needs, and will typically involve:

Monthly workshops with our industry expert ABAcademy tutors

Self-guided learning via our online platform – ABA HUB – with extensive learning resources mapped to the programme

Regular assignments that focus on developing hands-on skills

Monthly and quarterly 1:1 professional coaching visit with an Academy skills Coach

Why take this apprenticeship?

This is the age of social media and individuals are striving to make a mark in the Digital space and content is KING! Company’s success is measured by how many people follow them, like their posts and comment on their walls, making it a race to achieve digital recognition. This means an ever-increasing need for talented digital marketers and content producers!
Beauty of an apprenticeship is in the fact that it combines the best of all worlds – training, experience, and chance to earn. As an apprenticeship you will be employed alongside experienced staff, learning very specific job skills, earning a wage, getting employee benefits, and studying to gain an industry recognised Digital Marketing certification.

Who is this suitable for?

Anyone in a business who is tasked with planning, producing, and sharing innovative, creative and effective stories across multiple channels to excite and engage consumers or clients. The programme is designed to ensure that business owners and apprentices deepen knowledge and understanding of different digital media platforms and gain the key skills to reach their target audiences using the right content strategy for their business. This includes social channels, video, audio, blogs, creative writing and producing effective presentations. Great story-telling is fundamental to all brands and businesses, and therefore suitable for a wider audience, however, you are an ideal apprentice for this Junior Content producer if you are also already working in marketing, content/editorial, digital, communications and sales functions.

What will you learn?

Learning will take place on and off your job which will easily fit your learning around your day job with access to our online learning platform. It can be accessed anytime, anywhere and on any device.
You will complete:

planning content strategies

developing content

creating and evaluating content

wide understanding of the media industry

optimising web content for to ensure high search engine rankings

researching ideas and concepts

presenting client pitches and proposals

Course curriculum

Course preview

Entry requirements

Employers usually set the selection criteria, however mostly it might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Along with this you will also adding value to your application with your passion and any other evidence of your work in Digital marketing.

Applied Business Academy Digital Marketing Apprenticeship outcome

  • Interpret the objectives of the client’s/customer’s brief
  • Research ideas and concepts to meet the brief
  • Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
  • Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
  • Present ideas, pitches and proposals for creative content to be further developed
  • Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval
  • Storyboard and outline script their ideas for content to be developed
  • Operate effectively within the production workflow
  • Obtain media assets for use within content creation
  • Ensure content is accessible to all end users and language best practice is applied
  • Develop and maintain effective working relationships with clients, colleagues and suppliers
  • Understand the user experience to ensure content is focused on maximising engagement
  • Write and edit copy for use in print and online
  • Capture images and audio using basic video, still cameras and audio equipment
  • Use industry standard packages to edit and post produce content
  • Prepare media assets for use
  • Manage media assets correctly, within agreed taxonomies and file types
  • Optimise webpage content to ensure high rankings in search engine results
  • Use industry standard tools and content management systems to manage content
  • Assist in hosting message boards and engaging with audiences through social media
  • Respond to audience feedback in a timely and appropriate manner
  • Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
  • Develop, maintain and use professional networks
  • Develop and maintain own competence and knowledge in specialist areas
    Follow health and safety procedures in the workplace
  • How to identify the commercial drivers for a client/customer
  • The importance of brand, brand awareness and the intended audience within a brief
  • How print and digital audiences differ and the different communication styles that could be used
  • How creative content can be used across channels and platforms
  • How to work within a budget allocation for a brief
  • Where content creation fits within a marketing strategy
  • The applicability of emerging technologies, standards and trends to a campaign
  • How to select/create a metadata schema to classify content for storage
  • The different styles of writing that can be used according to the type of campaign
  • How to establish the appropriate tone of voice for the campaign
  • How to write text for a non-linear medium
  • Understand the end to end production workflow process and the key stages, and own role within this
  • The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
  • Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time
  • A comprehensive grasp of grammar, punctuation and spelling
  • How to write copy that persuades a person or group or raises brand awareness
  • How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
  • How the editing approach affects the production of the content
  • How to identify and manipulate media assets from various sources
  • How to securely store and access media assets
  • How to archive, conserve and preserve images
  • How to use search-engine optimisation techniques
  • How to publish web pages using mark-up and style sheets
  • How to segment and understand audiences
  • How to gather data to evaluate the success of the campaign against the client/customer  objectives
  • The culture of creative media organisations
  • Commercial pressures, project deadlines and organisational working practices
    How to manage and market their own skills and services
Junior Content Producers will be expected to demonstrate:

  • A passion for creating content for creative and digital media
  • An ability to work effectively both individually and collaboratively as part of a team
  • The ability to build and maintain positive relationships with customers
  • A strong work ethic and commitment in order to meet the standards required
  • Recognition and compliance with equality and diversity in the workplace

Expected job roles

They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Finance options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include

Funding & Grants

There may be the opportunity to apply for funded grants that can help towards the cost of training. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by the ESFA.
We’d recommend you speak to our Course Advisor to discuss your requirements further.

For individuals

You have an excellent opportunity to qualify for FREE funding that can help towards the cost of the training.
All schemes will have different terms and conditions that will need to be met in order to qualify for the funding options and these are managed by the ESFA in partnership with the training providers.
We’d recommend you speak to our Course Advisor to discuss your requirements further and find the best funding options available to you and to check if you qualify for this FREE training.

What we can help by

Speak to a Course Advisor for full information on the options available to you

For Business

If you are a small company and would like to train one of your staff, please speak to our advisor to know the funding options available to you!
For large businesses, we recommend speaking to one of our levy consultant to check for opportunities to utilise your levy fund whereby you can upskill your existing staff for Free!

Professional recognition with Applied Business Academy

Get ready for a promising Content Producer and Marketer career in the top industries

There is no faster way to start your Content Producer and Marketer career than an apprenticeship. You will be needed by all employers, large and small in all industries – financial, legal, retail, media production, medical, entertainment and many more.

Student spotlight

Usmaan Raheem

Excellent Training, Very Hands on. Fun learning Environment. Blended Learning was very good. I enjoyed the Practicals. Would highly recommend.

Annie Vong

One of the most helpful and resourceful training centre with friendly staff greetings and over 10 years experienced tutors sharing their job prospects giving us real opportunity to get an insight into my aspiring IT job role. The teaching style is unique and would leave you hungry for more. I would definitely recommend this course.

Alex Fidgeon
Alex Fidgeon

Hello! my name is Alex and I am currently an apprentice for Applied Business Academy since September 2018. My key passion in life is to have a successful career in the Marketing and Advertising industry and for me, apprenticeships are a great starting point for anyone interested in earning whilst learning. I decided to choose a Digital Marketing Apprenticeship because it was the closest to what I wanted to learn about as well as learning things like Google Analytics which I probably wouldn't have come across before. The journey so far has been really beneficial as not only have I been getting real-life experiences that can be used as evidence I am now learning how to communicate, deal with clients and work in a professional manner. The most interesting aspect of this apprenticeship so far would be understanding the backbones of social media and how marketing is a huge part of making these platforms such a big success.

Purvi Mahanta
Purvi Mahanta

I have been a freelancer for so many years and my passion for learning something new brought me to applied business academy. I enrolled myself on their IT Diploma programme and it has been a rewarding journey so far. I’ve learned a lot and through practical application of the learning, I have gained valuable IT support skills. I’ve joined the weekend class and if I find it hard to cope, I am given the option to come anytime on weekdays to get one to one support from a qualified IT assessor. I would strongly recommend this level 2 course for anyone who wish to learn the basics of IT support and how to become 1st line support technician! A huge thumbs up to the team at ABA!

Shivani Chowdary
Shivani Chowdary

I was planning on not going to university and wanted to experience the world of work, expand on my skills and knowledge. Apprenticeships are a great way to get into work, to build from the ground up and gives you a chance to earn while you learn. I gained a lot of knowledge about digital marketing during my time in ABA. It really opened my eyes on what it will feel like to work in a professional environment everyday and I have improved a lot of skills over the period of time. The people are awesome and really friendly. The atmosphere at the office was fantastic; I got on well with everyone in my group. I would surely recommend it to anyone who wants to start a career in marketing.

Malini Ravi Prasad
Malini Ravi Prasad

Getting into the IT sector is a hard gateway, but if like myself, you have the same passion and determination alongside the right training provider and helpful people then it makes life a lot easier. For me, I had little knowledge and experience in IT, but as I said before I had the drive that I always wanted to go into IT. Hence when the IT diploma programme was offered to me by Applied Business Academy, I jumped at the opportunity. So far we have completed 5 weeks of the programme, and I have to admit for me it is going fantastically, for many reasons. Such as there is also the Virtual Learning Environment for me to study anytime at my own convenience, it is fun and the staff ae amazing! Whilst most my think that system support and hardware is for men, I was pleasantly surprised when I saw the class was a wholesome mixture of both men and women.

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