Applied Business Academy Industry driven
Digital marketing apprenticeship
About Digital Marketing Apprenticeship – Level 3
14 - 18 Months
Levy and non-levy funding options
This is a level 3 apprenticeship that takes typically 14 months to complete. A Digital marketer uses online and social media platforms to design, build and implement campaigns and drive customer sales. This industry driven apprenticeship will prepare you to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. As a Digital marketer you will typically be working as part of a team, in which you will take up responsibility of some elements. Generally, you will report to a digital marketing manager, a marketing manager or an IT Manager in some cases.
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5 Reasons you should choose
Digital Marketing Apprenticeship from Applied Business Aacademy
Why take this apprenticeship?
This is the age of social media and individuals are striving to make a mark in the Digital space. Company’s success is measured by how many people follow them, like their posts and comment on their walls, making it a race to achieve digital recognition. This means an ever increasing need for talented digital marketers.
Beauty of an apprenticeship is in the fact that it combines the best of all worlds – training, experience and chance to earn. As an apprenticeship you will be employed alongside experienced staff, learning very specific job skills, earning a wage, getting employee benefits and studying to gain an industry recognised Digital Marketing certification.
What will you learn?
You will learn theory of marketing, how to implement it digitally, the tools involved in the process and the technical know how to analyse outcomes of your digital campaigns, make reports on the outreach, troubleshoot problem areas, launch and relaunch, track progress, write content and make marketing plans. All this, not in the confines of a classroom but in the real world with real projects, real colleagues and real life marketing cases.
Digital Marketer Apprenticeship course curriculum
Professional qualification you can choose
Digital Marketer Apprenticeship entry requirements
Employers usually set the selection criteria, however mostly it might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Along with this you will also adding value to your application with your passion and any other evidence of your work in Digital marketing.
Applied Business Academy Digital Marketing Apprenticeship outcome
sensitivity of communication
• Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a
range of platforms and user interfaces to achieve marketing objectives
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
• Customer service: responds efficiently to enquiries using online and social media platforms.
• Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of digital media platforms
• Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and
metrics, mobile apps and Pay-Per-Click
• Uses digital tools effectively
• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows:
• latest developments in digital media technologies and trends
• marketing briefs and plans
• company defined ‘customer standards’ or industry good practice for marketing
• company, team or client approaches to continuous integration
• Can operate effectively in their own business’s, their customers’ and the industry’s environments
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of customer relationship marketing
• Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
• Understands the main components of Digital and Social Media Strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web
analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate in to the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms
• Analytical and problem solving skills
• Ability to work independently and to take responsibility
• Can use own initiative
• A thorough and organised approach
• Ability to work with a range of internal and external people
• Ability to communicate effectively in a variety of situations
• Maintain productive, professional and secure working environment
Expected job roles
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include
Funding & Grants
There may be the opportunity to apply for funded grants that can help towards the cost of training. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by the ESFA.
We’d recommend you speak to our Course Advisor to discuss your requirements further.
You have an excellent opportunity to qualify for FREE funding that can help towards the cost of the training.
All schemes will have different terms and conditions that will need to be met in order to qualify for the funding options and these are managed by the ESFA in partnership with the training providers.
We’d recommend you speak to our Course Advisor to discuss your requirements further and find the best funding options available to you and to check if you qualify for this FREE training.
What we can help by
Speak to a Course Advisor for full information on the options available to you
If you are a small company and would like to train one of your staff, please speak to our advisor to know the funding options available to you!
For large businesses, we recommend speaking to one of our levy consultant to check for opportunities to utilise your levy fund whereby you can upskill your existing staff for Free!
Professional recognition with Applied Business Academy
Get ready for a promising Digital Marketing career in the top industries
There is no faster way to start your Digital Marketing career than an apprenticeship. You will be needed by all employers, large and small in all industries – financial, legal, retail, media production, medical, entertainment and many more.
General career progression
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