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Industry ready

Digital Marketing
Apprenticeship

Level 3

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Course Introduction

This is a Level 3 apprenticeship that typically takes fourteen months to complete. A Digital Marketer uses online and social media platforms to design, build and implement campaigns to drive customer sales.

This industry driven apprenticeship will teach you how to design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
As a Digital Marketer you will typically be working as part of a team, taking responsibility for appropriate pieces of work. Generally, you will report to a digital marketing manager, a marketing manager or in some instances an IT manager.

Course Delivery and Support

The course combines online learning, classroom training and on-the-job experience to develop real world skills using innovative technology.

We use a virtual learning environment, and candidates will be required to complete all online courses within the portal.

Course duration

14 – 18 Months

5 reasons you should choose Applied Business Academy

Digital marketing apprenticeship from the Applied Business Academy
You will become an expert in digital marketing
With us, you’ll learn all you need to know about digital marketing
You’ll receive comprehensive study material
You’ll also get support from trainers and mentors to achieve your goals.
Live training with real projects
Our course gives you time and opportunities to experiment and learn
Hands-on teaching
Experience is everything – create as you learn and demonstrate your ability
Why this apprenticeship?
Individuals and companies are striving to make a mark in the digital space.
A company’s success is now measured by how many followers they have and, the number of ‘likes’ and comments on their posts – making it a race to achieve digital recognition.
This means there is an ever-increasing demand for talented Digital Marketers.
The beauty of an apprenticeship is it combines the best of all worlds – training, experience and a chance to earn. As an apprentice, you will be employed alongside experienced staff, learning very specific job skills, earning a wage, getting employee benefits and studying to gain an industry recognised digital marketing certification.
What will you learn?
You will learn the theory of marketing and how to implement it digitally.
This includes the tools involved in the process and the technical knowledge about how to analyse outcomes of your digital campaigns. During the course you will be taught how to run reports on the outreach, track progress, troubleshoot problem areas, launch and prelaunch campaigns, whilst also learning how to write the content and deliver marketing plans for clients.
All of this, not in the confines of a classroom but in the real world with live projects and real marketing cases.

Get ready with a superior advantage for your career

Digital Marketer apprenticeship course curriculum

Principles of coding
Helps candidates understand the principles of coding and specific specialist areas of marketing. Teaches them to apply basic marketing principles and the customer lifecycle.
Marketing principles
Improves the understanding of customer relationship marketing, responds to the business environment and business issues. Develops an understanding of how teams work effectively to deliver campaigns.
Digital marketing business principles
Prepares the apprentice to understand the main components of digital and social media strategies, the comparative abilities of related platforms and how they integrate into the working environment. The apprentice will learn to follow digital etiquette and the required security levels to protect data across digital and social media platforms.

Professional qualification you can choose

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Google squared

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CIW - site development

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Google analytics IQ

Course preview

Digital Marketer apprenticeship entry requirements

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Employers usually set the selection criteria.

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It requires you to have GCSE’s, A Levels and a Level 2 apprenticeship.

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Alternatively, they will consider equivalent qualifications and any relevant work experience.

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You may be required to do an aptitude test that has a focus on functional maths.

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It will be advantageous if you can explain why you are passionate about digital marketing and provide supporting evidence of previous work you may have done for the digital marketing sector.

Applied Business Academy digital marketing apprenticeship outcomes

Technical competencies
• Written communication: applies a good level of written communication skills for a range of audiences and digital platforms, whilst being sensitive to the content
• Research: analyses and contributes information on the digital environment to create short and long term digital communications strategies and campaigns
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
• Customer service: responds efficiently to enquiries using online and social media platforms
• Problem solving: applies structured techniques to problem solving and analysis to resolve issues across a variety of digital platforms
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of media platforms
• Applies at least two of the following specialist areas: search marketing, search engine optimization, email marketing, web analytics and metrics, mobile apps and pay-per-click
• Utilizes digital tools effectively
• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows: latest developments in digital media technologies and trends
• Marketing briefs and plans
• Define company ‘customer standards’ or industry good practice for marketing
• Integrate well with the business, internal teams and clients
• Operate effectively in their own business, customers’ and industry environments
Technical knowledge and understanding
• Understands the principles of coding
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of ‘customer-relationship’ marketing
• Understands how teams work effectively to deliver digital marketing campaigns
• Understands the main components of digital and social media strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate into the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms
Underpinning skills, attitudes and behaviour
• Logical and creative thinking skills
• Analytical and problem-solving skills
• Ability to work independently and to take responsibility
• Using one’s own initiative
• Thorough and organised approach
• Ability to work with internal staff and external clients
• Ability to communicate effectively in a variety of situations
• Maintain a productive, professional and secure working environment

Expected job roles

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Digital Marketing Assistant

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Digital Marketing Technologist

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SEO Executive

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Analytics Executive

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Campaign Executive

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Digital Marketing Executive

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Digital Marketing Co-ordinator

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Email Marketing Assistant

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Social Media Executive

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Content Co-ordinator

Finance options

Funding and grants

There may be the opportunity to apply for grants that can help towards the cost of training. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by the ESFA. We recommend you speak to our course advisor to discuss your requirements further.

For individuals

You have an excellent opportunity to qualify for free funding that can help towards the cost of the training.

All schemes will have different terms and conditions that will need to be met in order to qualify for the funding options and these are managed by the ESFA in partnership with the training providers.

We recommend you speak to our course advisor to discuss your requirements further and find the best funding options available to you and to check if you qualify for this free training.

How we can help:

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Campaign Executive

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Digital Marketing Executive

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Digital Marketing Co-ordinator

For businesses

The course combines online learning, classroom training and on-the-job experience to develop real world skills using innovative technology.

Professional recognition with Applied Business Academy

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On completion of your apprenticeship you will be certified to join the Register of IT Technicians.

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You will gain access to become an affiliate (professional) member of the CIM (Chartered Institute of Marketing) and/or associate membership of BCS.

Get ready for a promising career in the top industries

IT

Charities

Consulting

Banking

Media

Accountancy

Education

General career progression

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As an Apprentice

Earn between £10K – £18K as you learn 20% learning / 80% working
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Digital Marketing Assistant

£18K to £20K per year
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Digital Marketing Executive

£20K to £35K per year
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Digital Marketing Manager

£35K to £60K per year
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Digital Marketing Director

£60K+ per year

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