About Digital Marketing Apprenticeship – Level 3

14 - 18 Months

Levy and non-levy funding options

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Course Introduction

This is a Level 3 apprenticeship that typically takes fourteen months to complete. A Digital Marketer uses online and social media platforms to design, build and implement campaigns to drive customer sales.
This industry driven apprenticeship will teach you how to design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
As a Digital Marketer you will typically be working as part of a team, taking responsibility for appropriate pieces of work. Generally, you will report to a digital marketing manager, a marketing manager or in some instances an IT manager.

Course Delivery and Support

The course combines online learning, classroom training and on-the-job experience to develop real world skills using innovative technology.
We use a virtual learning environment, and candidates will be required to complete all online courses within the portal.

How to be the most sought-after digital marketing apprentice?

Save up to 100% through funding.
Talk to us about funding options.

5 reasons you should choose us

Digital marketing apprenticeship from the Applied Business Academy

You will become an expert in digital marketing
With us, you’ll learn all you need to know about digital marketing

Receive a digital marketing apprenticeship certificate on completion
This certification will boost your CV and improve your employment prospects

All of this, not in the confines of a classroom but in the real world with live projects and real marketing cases.

Digital Marketer apprenticeship course curriculum

Helps candidates understand the principles of coding and specific specialist areas of marketing. Teaches them to apply basic marketing principles and the customer lifecycle.
Improves the understanding of customer relationship marketing, responds to the business environment and business issues. Develops an understanding of how teams work effectively to deliver campaigns.
Prepares the apprentice to understand the main components of digital and social media strategies, the comparative abilities of related platforms and how they integrate into the working environment. The apprentice will learn to follow digital etiquette and the required security levels to protect data across digital and social media platforms.

Professional qualification you can choose

Digital Marketer Employer Guide

Course preview

Digital Marketer apprenticeship entry requirements

Employers usually set the selection criteria. It requires you to have GCSE’s, A Levels and a Level 2 apprenticeship.
Alternatively, they will consider equivalent qualifications and any relevant work experience. You may be required to do an aptitude test that has a focus on functional maths.
It will be advantageous if you can explain why you are passionate about digital marketing and provide supporting evidence of previous work you may have done for the digital marketing sector.

A complete A-Z guide to apprenticeships

Applied Business Academy digital marketing apprenticeship outcomes

• Written communication: applies a good level of written communication skills for a range of audiences and digital platforms, whilst being sensitive to the content
• Research: analyses and contributes information on the digital environment to create short and long term digital communications strategies and campaigns
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
• Customer service: responds efficiently to enquiries using online and social media platforms
• Problem solving: applies structured techniques to problem solving and analysis to resolve issues across a variety of digital platforms
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of media platforms
• Applies at least two of the following specialist areas: search marketing, search engine optimization, email marketing, web analytics and metrics, mobile apps and pay-per-click
• Utilizes digital tools effectively
• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows: latest developments in digital media technologies and trends
• Marketing briefs and plans
• Define company ‘customer standards’ or industry good practice for marketing
• Integrate well with the business, internal teams and clients
• Operate effectively in their own business, customers’ and industry environments
• Understands the principles of coding
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of ‘customer-relationship’ marketing
• Understands how teams work effectively to deliver digital marketing campaigns
• Understands the main components of digital and social media strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate into the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms
• Logical and creative thinking skills
• Analytical and problem-solving skills
• Ability to work independently and to take responsibility
• Using one’s own initiative
• Thorough and organised approach
• Ability to work with internal staff and external clients
• Ability to communicate effectively in a variety of situations
• Maintain a productive, professional and secure working environment

Expected job roles

Finance options

Wherever possible our training is tailored to your needs.
The cost of our training programmes depends on the course(s) you choose and varies according to duration and breadth.
We have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include:

Funding and grants

There may be the opportunity to apply for grants that can help towards the cost of training. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by the ESFA.
We recommend you speak to our course advisor to discuss your requirements further.

For individuals

You have an excellent opportunity to qualify for free funding that can help towards the cost of the training.

All schemes will have different terms and conditions that will need to be met in order to qualify for the funding options and these are managed by the ESFA in partnership with the training providers.

We recommend you speak to our course advisor to discuss your requirements further and find the best funding options available to you and to check if you qualify for this free training.

How we can help:

Speak to a course advisor for full information about the options available to you

For businesses

If you are a small company and would like to train your staff, please speak to one of our advisors to find out the funding options available to you.

For large businesses, we recommend speaking to one of our consultants to discuss how funding can be utilized to upskill your existing staff at no cost.

Professional recognition with Applied Business Academy

Get ready for a promising digital marketing career in the top industries

There is no faster way to start your digital marketing career than with an apprenticeship. You will be in demand across large and small businesses, in all industries – financial, legal, retail, media production, medical, entertainment and many more.

General career progression

Student spotlight

Usmaan Raheem

Excellent training and very hands-on, in a fun learning environment. The blended learning was very good. I enjoyed the practical elements of the course. I would highly recommend it.

Annie Vong

A very helpful and resourceful training centre, with friendly staff and tutors with over ten years’ experience, sharing their advice and giving us real opportunities and insight into my aspiring job role in IT. The teaching style is unique and would leave you hungry for more. I would definitely recommend this course.

Alex Fidgeon
Alex Fidgeon

Hello! I am currently an apprentice for Applied Business Academy. My key passion in life is to have a successful career in the marketing and advertising industry and for me, apprenticeships are a great starting point for anyone interested in earning whilst learning.

I decided to choose a Digital Marketing Apprenticeship because it was the closest to what I wanted to learn about as well as learning things like Google Analytics, which I probably wouldn't have come across before. The journey so far has been really beneficial. Not only have I been getting real-life experiences that can be used as evidence, I am now learning how to communicate, deal with clients and work in a professional manner. The most interesting aspect of this apprenticeship so far is understanding the backbones of social media and how marketing is a huge part of making these platforms such a big success.

Purvi Mahanta
Purvi Mahanta

I have been a freelancer for so many years and my passion for learning something new brought me to Applied Business Academy. I enrolled myself on their IT Diploma programme and it has been a rewarding journey so far. I’ve learned a lot and through practical application of the learning, I have gained valuable IT support skills. I’ve joined the weekend class and if I find it hard to cope, I am given the option to come anytime on weekdays to get one-to-one support from a qualified IT assessor. I would strongly recommend this Level 2 course for anyone who wishes to learn the basics of IT support and how to become a first line support technician! A huge thumbs up to the team at ABA!

Shivani Chowdary
Shivani Chowdary

I was planning on not going to university and wanted to experience the world of work, expand on my skills and knowledge. Apprenticeships are a great way to get into work, to build from the ground up and it gives you a chance to earn while you learn. I gained a lot of knowledge about digital marketing during my time in ABA. It really opened my eyes to what it feels like to work in a professional environment everyday and I have improved a lot of skills over the period of time. The people are awesome and really friendly. The atmosphere at the office was fantastic; I got on well with everyone in my group. I would surely recommend it to anyone who wants to start a career in marketing.

Malini Ravi Prasad
Malini Ravi Prasad

Getting into the IT sector is a hard gateway, but if like myself, you have the same passion and determination alongside the right training provider and helpful people then it makes life a lot easier. For me, I had little knowledge and experience in IT, but as I said before I had the drive that I always wanted to go into IT. Hence when the IT diploma programme was offered to me by Applied Business Academy, I jumped at the opportunity. So far we have completed five weeks of the programme, and I have to admit for me it is going fantastically well, for many reasons. Such as there is also the virtual learning environment for me to study anytime at my own convenience, it is fun and the staff are amazing! Whilst most people think that system support and hardware is for men, I was pleasantly surprised when I saw the class was a wholesome mixture of both men and women.

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Save up to 100% through funding